Because mobile devices are so ubiquitous in our culture, it’s often difficult to remember that mobile computers were once limited to warehouse and other industrial applications. Some of the earliest truly mobile devices were deployed for inventory and warehouse management decades ago. These ruggedized devices are the workhorses of the mobile computing world, but many users have begun to evaluate less expensive, consumer-grade devices for their warehouse applications. In most cases, this is the wrong…
Customers increasingly use digital channels and devices in their interactions with retailers and brands. They shop online, they scan QR codes with their mobile phones, they price check items on tablets at home, and they respond to offers on digital signage at stores. Managing the digital customer experience, like the in-person customer experience, is critical for retention, customer loyalty, conversion, acquisition, and referrals. Luckily, all of those digital interactions generate data — and lots of it.…
The balance of power when it comes to information has shifted from retailers to shoppers with the advent of e-tailing. Shoppers now have access to an infinite amount of competitive pricing information. Even if customers walk into a retail location, they may simply evaluate products in person, then purchase online from another retailer, or hustle down the street to a competitor who is offering a better deal. Retailers need to be able to evaluate real-time…
Technology use in the workplace continues to expand rapidly, as smartphones, tablets, and laptops play an essential part in getting things done. Many businesses have a BYOD or “bring your own device” policy, which allows employees to use their personal mobile devices instead of company-issued ones for work purposes.  But do the benefits of a BYOD policy outweigh the risks? Let’s explore the pros and cons of BYOD: Pros Worker Satisfaction:Employees often prefer their own…